1. Which of the following is not part of demographic segmentation?
a) Age.
b) Income
c) Education.
d) Interest.
2. When a consumer decides to buy without much logical thinking, his decision is said to be
______________
a) Patronage.
b) Emotional.
c) Rational.
d) None of these.
3. ______________ price refers to the high initial price charged when a new product is introduced in
the market.
a) Premium.
b) Penetration.
c) Skimming.
d) None of these.
4. ______________ is the practice of charging a low price right down from the beginning to stimulate
the growth of the market.
a) Skimming.
b) Penetration.
c) Premium.
d) None of these.
5. Super market is also known as ______________
a) Self service store
b) Hyper market.
c) co-operative societies.
d) None of these.
6. The best channel of distribution for vacuum cleaner is ______________.
a) Direct marketing.
b) Tele marketing.
c) Retail chains.
d) None of these.
7. M P R stands for:
a) Managing public relations.
b) Measuring public relations
c) Marketing public relations.
d) Monitoring public relations
8. Being ______________ one cannot taste, touch, see, hear, smell or use services like physical
products;
a) Intangible.
b) Tangible.
c) None of these.
d) None of these.
9. The term Meta marketing was first used by ______________.
a) Eugene .J .Kelly.
b) N. H. Borden.
c) Wendell.
d) None of these.
10. E- marketing is a part of ______________.
a) E-commerce.
b) E-cash.
c) E-Payment.
d) E-mail.