1. ______________ environment consists of the factors like inflation rate, interest rate and
unemployment.
a) Geographic.
b) Economic.
c) Demographic.
d) Technological.
2. A marketing information system (MIS) caters to the needs of ______________
a) Marketing decision.
b) Databases.
c) Safeguard.
d) Customized.
3. The practice of using the established brand names of two different companies on the same product is
termed as ______________.
a) Manufacturer brand.
b) Private brand.
c) Brand licensing.
d) Co-branding.
4. Maslow's need hierarchy theory deals with ______________ levels
a) Two levels.
b) Three levels.
c) five levels.
d) four levels.
5. When a firm practices ______________ concept, all its activities are directed to satisfy the consumer.
a) selling.
b) Production.
c) Marketing.
d) Societal.
6. The process of finding and creating new uses or satisfactions for an existing product is known as
______________.
a) Niche- marketing.
b) Re- marketing.
c) Social marketing
d) None of these.
7. ______________ is the process of creating an image for a product in the minds of targeted
customers.
a) Segmentation.
b) Target marketing
c) Positioning.
d) None of these.
8. The only revenue producing element in the marketing mix is.
a) Product.
b) Price.
c) Place.
d) Promotion.
9. ______________ is the most common method used for pricing.
a) cost plus pricing.
b) Target pricing.
c) Break- even- pricing..
d) Marginal cost.
10. ______________ is a broad range of activities concerned with efficient movement of finished goods
from the end of the production line to the consumer.
a) Physical distribution.
b) Channel of distribution
c) Intensive distribution.
d) None of these.