1. Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as ______________ pricing
a) Cost plus
b) value
c) power price points
d) penetration
2. ______________ refers to the way a service provider and his employees anticipate what the
customers want and provide them before they ask for service make them delighted and surprised.
a) Proactiveness
b) Productivity
c) professionalization
d) none of these
3. ______________ is concerned with finding ways to reduce the demand temporarily or
permanently.
a) Demarketing
b) meta marketing
c) mass marketing
d) mega marketing
4. Which of the following is not responsible for the emergence of relationship marketing?
a) Growth of service economy
b) rapid technological advancement
c) an increase in the level of customer awareness and education
d) changing role of woman
5. ______________ is also known as buzz marketing
a) Word of mouth marketing
b) viral marketing
c) guerilla marketing
d) morph marketing
6. ______________ is the marketing of products that are regarded to be safe for the environment
a) Green marketing
b) Social marketing
c) Gaimatias marketing
d) none of these
7. A computer based system that facilitates the transfer of money or the processing of financial
transactions between two financial institutions the same day or over night is _____________
a) ETB
b) EFT
c) E-cash
d) E-money
8. ______________ marketing refers to achieving marketing objectives through applying digital
technologies such as web sites.
a) Internet
b) digital
c) email
d) viral
9. Which of the following is not an e-marketing tool?
a) mobile phone
b) cinema
c) i- radio
d) i-kiosks
10. An electronic file that uniquely identifies individuals and websites on the internet and enables
secure, confidential communications.
a) Digital signature
b) Digital certificates
c) Encryption
d) Firewalls