1. Good marketing is no accident, but a result of careful planning and _____________.
a) Execution
b) Selling.
c) Research.
d) Strategies.
2. The ______________ function of marketing makes the products available in different geographic
regions.
a) Production.
b) Selling
c) Distribution.
d) Promotion.
3. The traditional view of marketing is that the firm makes something and then ______________ it.
a) Markets.
b) Sells.
c) Prices.
d) Services.
4. ______________ is referred to as segmentation.
a) Mass marketing.
b) Niche marketing.
c) Differentiated marketing.
d) none of above
5. Groups that have a direct or indirect influence on a persons attitudes or behavior is known as
______________
a) Reference groups
b) Family.
c) Roles
d) Status.
6. Augmented product contains ______________.
a) Basic needs.
b) Functional characteristics.
c) Additional benefits.
d) Expected features.
7. The emotional attachment of a customer towards a brand is known as ______________.
a) Brand associations
b) Perceived quality.
c) Brand loyalty.
d) Brand awareness.
8. Logistics means ______________.
a) Production.
b) Flow of goods.
c) Consumption.
d) Marketing channel.
9. Logistics management is a part of ______________.
a) Production.
b) Marketing channel
c) Supply chain management.
d) Consumption.
10. Marketing buzz means ______________.
a) Viral marketing.
b) Virtual marketing.
c) De-marketing.
d) Social marketing.