1. Which of the is against marketing concepts
a) Social marketing
b) De-marketing.
c) Niche marketing.
d) None of these.
2. . A financial instrument which can be used more than once to borrow money or buy goods and
services on credit is:
a) Debit card.
b) Credit card
c) Smart card.
d) None of these.
3. dividing buyers into groups based on their knowledge, attitudes, uses or responses to a product is
called:
a) Geographic segmentation.
b) Demographic.
c) Psychographic.
d) Behavioral.
4. A smart card was first developed by Motorola in ______________.
a) 1956.
b) 1973.
c) 1977.
d) 1989.
5. ______________ refers to marketing strategies under conditions of scarcity and during the period
of shortage.
a) E-commerce.
b) De-marketing.
c) Relationship marketing.
d) no
6. The number of customers exposed to the brand is called ______________.
a) Brand equity.
b) Brand licensing.
c) Brand awareness.
d) n
7. The process of supplying products to all retail outlets is known as ____________
a) Selection distribution.
b) Exclusive distribution
c) Channel configuration.
d) Intensive distribution.
8. The main object of ______________ is to move forward a product, service or idea in a channel of
distribution.
a) Production.
b) Promotion.
c) Consumption.
d) all of these.
9. The central theme or idea of an ad message is known as _____________
a) Ad themes.
b) Ad copy.
c) Ad messages.
d) None of these.
10. Marketing is a process of converting the potential customers into ______________
a) Actual customers
b) Prospective customers
c) Marketers
d) None of these