1. ______________ marketing is based on interactions and dialogues.
a) De-marketing.
b) Viral marketing.
c) E-commerce.
d) Relationships.
2. ______________ is a paid form of communication by an identified sponsor.
a) Product.
b) Service.
c) Advertisement.
d) None of these.
3. ______________ refers to gifts given to dealers or to sales force to push the manufacturers
product.
a) Trade allowances.
b) Specialty advertising
c) Dealer contests
d) Co-operative advertising.
4. Premium pricing is also termed as ______________.
a) High pricing.
b) Medium.
c) Low.
d) None of these
5. ______________ means giving a name to the product by which it should become known and
familiar among the public
a) Branding.
b) Promotion.
c) Pricing.
d) None of these.
6. Marketing is a process which aims at ______________
a) Satisfaction of customer needs.
b) Selling products.
c) Production.
d) Profit making.
7. Ensuring the availability of the products and services as and when required by the customers is
______________ utility.
a) Time.
b) Place.
c) Form.
d) Profession
8. ______________ is a process of identifying the areas of market that are different from one another.
a) Marketing.
b) Segmentation.
c) Promotion.
d) Targeting.
9. ______________ is a process of transforming information and experience into knowledge
a) Marketing.
b) Positioning.
c) Perception.
d) Learning.
10. The four Ps are characterized as being ______________.
a) Product, Positioning, place and price..
b) Product, Production, price and place
c) Promotion, place, positioning, production
d) Product, place, price and promotion.