1. In service marketing, apart from traditional four elements of marketing mix, there are three more
elements, namely, people, process and ______________.
a) Physical evidence.
b) Publicity.
c) Packaging.
d) All of the above
2. ______________ goods are those which a consumer buys after comparing the suitability, quality,
Puce etc. of different brands.
a) Specialty.
b) Convenience.
c) Shopping.
d) Unsought.
3. The most formal definition of marketing is ______________.
a) Meeting needs profitability.
b) Improving the quality of life for consumers
c) the 4 Ps
d) an organizational function and a set of process for creating, Communicating and delivering, Value to
customers and that benefit the organization.
4. fixing and maintaining the standards for quality , quantity, size and other features of the product
refers to ______________.
a) Standardization.
b) Grading.
c) Packaging.
d) Labeling.
5. ______________ segmentation classifies consumers on the basis of age, sex, income and
occupation.
a) Psychological.
b) Geographic.
c) Demographic.
d) Behavioral.
6. ______________ helps to understand how consumers are influenced by their environment.
a) Consumer behavior
b) Motives.
c) Perception.
d) Learning.
7. Industrial product are ______________ products.
a) B2B.
b) B2C.
c) F M C G.
d) Convenience.
8. The concept which deals with the entire process from production to delivery of goods is known as
______________.
a) S C M.
b) V M S.
c) Logistics.
d) Distribution.
9. In ______________ manufacturers supply products to a limited number of outlets in the target
market.
a) Selective distribution
b) Geographical distribution
c) Intensive distribution.
d) executive distribution.
10. ______________ is a strategy designed to cultivate customer loyalty, interaction and long-term
association with the company.
a) Viral marketing.
b) Relationship marketing.
c) Social marketing.
d) De-marketing.