1. Department stores generally serves ______________ class.
a) Poor.
b) Middle
c) Rich.
d) All of the above.
2. During the ______________ stage of PLC the sales grow at diminishing rates and project starts
declining.
a) Introduction.
b) Maturity.
c) Growth.
d) None of these.
3. Marketing is a ______________ function transferring goods from producers to consumers.
a) Systematic.
b) Economic.
c) Management.
d) Commercial.
4. A firm identifies the target market, needs and wants of customers through
a) Marketing research
b) Planning.
c) Concepts.
d) Segmentation.
5. ______________ is the process of identifying specific market segments.
a) Market targeting
b) Target marketing.
c) Positioning.
d) Marketing.
6. ______________ can be produced and marketed as a product.
a) Information.
b) Celebrities
c) Properties.
d) Organizations.
7. A banking product is an example for ______________.
a) Tangible product.
b) Generic product.
c) Potential product.
d) Intangible product.
8. The literary meaning of the term product is ______________.
a) Lead forward.
b) Good.
c) Features. .
d) Good and services.
9. A united distribution channel is known as ______________.
a) S C M.
b) V M S.
c) Conflict.
d) Intensity.
10. . Inside sale is known as ______________.
a) Direct marketing.
b) Tele- marketing.
c) Social marketing
d) Viral marketing