1. A ______________ operates multiple retail outlets under common ownership in different cities and
towns.
a) Retail chain
b) Destination store.
c) Shopping malls.
d) None
2. Which of the following is not a characteristic of service marketing:
a) Intangibility.
b) Reparability.
c) Heterogeneity.
d) Perish ability.
3. Green marketing is a part of ______________.
a) Re- marketing.
b) Event marketing
c) Social marketing.
d) Mega marketing.
4. ______________ marketing means serving a small market not served by competitions.
a) Relationship.
b) Niche.
c) Re-marketing.
d) None of these
5. Internet advertising includes web advertising, ______________ etc.
a) Transaction.
b) Encryption.
c) E-mail.
d) None of these.
6. ______________ is a process that conceals meaning by changing messages into unintelligible
messages.
a) Encryption.
b) Firewalls.
c) Backups.
d) None of these.
7. The aim of relationship marketing is ______________ delight.
a) Product.
b) Price.
c) Customer.
d) Quality.
8. Maximizing the market share is the objective of company in ______________ stage of product life
cycle.
a) Growth.
b) Maturity.
c) Introduction.
d) Decline.
9. ______________ is called printed salesmanship.
a) Advertisement.
b) Personal selling.
c) Promotion.
d) none of these.
10. When the advertisement is to create an image or reputation of the firm, it is called ______________
advertising.
a) Institutional.
b) Advocacy.
c) Comparative.
d) none