1. Ending prices with 99p is called.
a) Price lining
b) Prestige pricing.
c) Odd-even pricing.
d) Skimming.
2. Setting a price below that of the competition is called.
a) Skimming.
b) Competitive pricing
c) Penetration pricing.
d) none
3. Organization which sell their products the internet directly to consumers are called.
a) B2B.
b) B2C.
c) Re-marketing.
d) Service marketing.
4. Modern marketing begins and ends with ______________.
a) Business.
b) Consumers.
c) Economic.
d) Company.
5. Who has introduced the concept of market segmentation
a) N.H. Borden.
b) Rosier.
c) Wendell R. Smith
d) none
6. ______________ motives are those come from the physiological or basic needs such as hunger,
thirst, sleep etc.
a) Social.
b) Patronage.
c) Inherent.
d) Product.
7. Generally ______________ is an indication of quality.
a) Price.
b) Quantity.
c) Size.
d) Colour.
8. Pricing strategies are more specific and short term than ______________
a) Objectives.
b) Pricing policies
c) Price reduction.
d) None of these.
9. Direct marketing is found more suitable to which of the following products.
a) Agricultural products.
b) TV.
c) Shoes.
d) Vacuum cleaner.
10. The process of direct communication between the sales person and a prospect is called:
a) Direct marketing.
b) Personal selling.
c) Advertising.
d) None of these.