1. ______________ advertisement is a small, graphic links placed on a web page.
a) Banner.
b) Buttons.
c) Website.
d) E-mail.
2. Social marketing is used as an instrument to achieve the goals of ______________.
a) Marketer.
b) Seller
c) Society.
d) None of these.
3. ______________ marketing means serving a small market not Served by competitions.
a) Niche.
b) Mega.
c) Meta.
d) None of these.
4. these are ______________ elements of promotion mix.
a) Four.
b) six
c) five
d) two
5. ______________ advertisement is used at the time of introducing a new product in the market.
a) Selective.
b) Reminder.
c) Primary.
d) None of these.
6. ______________ is the oral presentation in a conversation with one or more prospective buyers for
the purpose of making sales.
a) Advertising.
b) Branding.
c) Personal selling.
d) None of these.
7. The process of introducing higher quality products by a manufacturer is called ______________.
a) Product line expansion.
b) Product line contraction
c) Trading down.
d) Trading up.
8. ______________ is the marketing and financial value associated with a brand's strength in a market.
a) Brand equity.
b) Brand loyalty.
c) Branding.
d) None of these.
9. Marketing is both an "art" and a "science" there is constant tension between the formulated side of
marketing and the ______________ side.
a) Creative.
b) Management.
c) Selling.
d) Behavior.
10. Transportion belongs to ______________ function of marketing.
a) Research.
b) Exchange.
c) Physical supply
d) Facilitating.