1. Tele- marketing is a part of ______________
a) Direct marketing.
b) Social marketing.
c) Viral marketing.
d) Relationship marketing.
2. Direct marketing refers to a communication between the ______________ and ______________
directly.
a) Seller and the buyer.
b) Firm and suppliers
c) Society and target market.
d) price and service.
3. Which of the following is central to any definition of marketing.
a) Making a project.
b) Making a sale.
c) Customer relationship
d) Transactions.
4. ______________ is the process of dividing a potential market into distinct sub-markets of
consumers with common needs and characteristics.
a) Market segmentation
b) Positioning.
c) Target marketing.
d) Direct marketing.
5. An increasingly large number of firms are changing their organizational focus from ______________
to ______________.
a) Product management; Functional management.
b) Brand management; Customer relationship management.
c) Global management; Regional management.
d) Product management; territory management.
6. ______________ segmentation classifies consumers on the basis of age, gender, income and
occupation.
a) Geographic.
b) Behavioral.
c) Psychological.
d) Demographic.
7. Banks are a part of ______________.
a) Macro environment.
b) Micro environment
c) Ecological
d) Technological environment.
8. Television is a type of ______________ media.
a) Broad cast.
b) Print.
c) Out-door.
d) Online.
9. Marketing evaluation and ______________processes are necessary to understand the efficiency
and effectiveness of marketing.
a) Control.
b) Feedback.
c) Consumer behavior.
d) measurement.
10. The factors that affect marketing policies, decisions and operations of a business constitute.
a) Marketing control.
b) Marketing mix
c) Marketing environment
d) None of these.