1. POP is an abbreviation of;
a) Purchase of Product
b) Property of Product
c) Point of Purchase
d) Priority of Purchase
2. ______________ define(s) the job that advertising must do in the total market program.
a) Advertising objectives
b) Advertising budget
c) Advertising strategy
d) Advertising campaigns
3. The following is the functions of advertising, Except;
a) Persuasion
b) Perception
c) Reminder
d) Selling
4. . In evaluating messages for advertising, telling how the product is better than the competing brands
aims at making the ad:
a) Meaningful
b) Distinctive
c) Believable
d) Remembered
5. Important people who influence the opinions of others are known as ______________.
a) Trend setters
b) Opinion leaders
c) Opinion influencers
d) Opinion setters
6. A specific coordinated advertising effort on behalf of a particular product or service that extends for
a specified period of time
a) Campaign
b) Trial
c) Marketing
d) Commercial
7. . In planning and obtaining publicity, a frequently used tool is the ______________, which is an
announcement regarding changes in the company or the product line.
a) Trade show
b) News release
c) Infomercial
d) Double-page spread
8. The most common form of outdoor advertising is
a) Stadium advertising
b) Advertising on taxis
c) Advertising on bus backs
d) Billboard advertising
9. Which of the following statements about magazines as an advertising medium is true?
a) Magazines have distinct profiles for well-defined target audiences
b) Some nationally distributed magazines publish regional or metro editions to reduce the'cost of ads and
wasted coverage
c) Magazine ads can convey complex information
d) All of these
10. ______________ are direct response television commercials which generally include a phone
number or'website
a) Infomercials
b) Phone-in programmes
c) Advocacy ads
d) Quick response ads