1. Define jargon;.
a) The deadline given to ad item to publish or broadcast
b) Special words and expressions related to social groups, professions, events etc
c) The reference library of a media organization
d) Special advertising terms
2. Introducing new products to existing markets is an example of:
a) Horizontal diversification
b) Concentric diversification
c) Conglomerate diversification
d) Vertical diversification
3. Cognitive dissonance occurs in which stage of the buyer decision process model?
a) Need recognition
b) Information search
c) Evaluation of alternatives
d) Post-purchase behavior
4. ______________ are ads that appear while subscribers are surfing online services or Web sites,
including banners, pop-up windows, "tickers," and "roadblocks."
a) Online infomercials
b) Online ads
c) Online broadcasts
d) Online bullets
5. A ______________ is a promotion strategy that calls for using the sales force and trade promotion
to move the product through channels.
a) Blocking strategy
b) Push strategy
c) Pull strategy
d) Integrated strategy
6. A company is practicing ______________ if it focuses on sub segments with distinctive traits that
may seek a special combination of benefits.
a) Micromarketing
b) Niche marketing
c) Mass marketing
d) Segment marketing
7. The total delivery of a media schedule during a specified time period is called,
a) Time Rating
b) Gross Rating Point
c) Average Rating Point
d) Frequency
8. The study of human populations in terms of size, density, location, age, gender, race, occupation,
and other statistics is called:
a) Geothermy
b) Demography
c) Ethnography
d) Hemos-popography
9. When a seller of a product requires that its dealers not handle competitors´ products, the seller´s
strategy is called:
a) Multilevel distribution
b) Prohibitive retailing
c) Exclusive dealing
d) Bonded partnering
10. The songs or tunes about a product or service that usually carry the ad theme and a message are,
a) Slogans
b) Jingles
c) Beats
d) Themes