1. Which of the following strategies is usually followed by B2C companies with respect to promotion
strategy?
a) Push strategy
b) Pull strategy
c) Blocking strategy
d) Integrated strategy
2. The first step in developing an advertising program should be to:
a) Set advertising objectives.
b) Set the advertising budget.
c) Evaluate advertising campaigns.
d) Develop advertising strategy.
3. Keeping consumers thinking about the product is the objective for which type of advertising ?
a) Informative advertising.
b) Psychological advertising.
c) Reminder advertising.
d) Persuasive advertising.
4. An ad to persuade customers to buy a Product is known as ______________
a) Persuasive ad
b) Informative ad
c) Replacement ad
d) Reminder ad
5. ______________ appeal relates to psychological need of a person
a) Emotional
b) Personal
c) Social
d) Relational
6. Exposure of an ad to sample jury of prospective buyers is
a) Consumer jury method
b) Sales area tests
c) Questionnaire method
d) Focus group sessions
7. Communication activities which provide incentives to customer is known as
a) Sales promotion
b) Advertising
c) Personal selling
d) Publicity
8. The central theme of media planning is ______________
a) Message dissemination
b) Appeal
c) Media scheduling
d) Media selection
9. The message designed to motivate customers to purchase is known as
a) Advertisement
b) Appeal
c) Motivation ad
d) Publicity
10. Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and
promotion of ideas, goods, or services by an identified sponsor?
a) advertising
b) public relations
c) direct marketing
d) sales promotion