1. ______ is the emotional, cultural, or social content of a design
a) intensity
b) branding
c) engravings
d) expression
2. _______ are the band of colors that appear when natural light (or white light) is bent and separated as it is passed through a prism
a) neutrals
b) spectrum
c) space
d) texture
3. _______ are the primary colors of light red, green, and blue which create white light when mixed together
a) temperature
b) additive primaries
c) template
d) chop marks
4. Principles of perception is ______?
a) Complementary color scheme
b) Monochromatic color scheme
c) closure, emphasis, expression, and dynamics
d) Split Complement color scheme
5. _______ is white, any shade of gray and black are considered neutrals
a) line
b) value
c) None
d) color
6. ________ is the tendency to complete partial forms or shapes by seeing lines that do not exist
a) value
b) line
c) form
d) closure
7. ________ is a representation or a name in a particular typeface
a) shape
b) logotype
c) None
d) line
8. pictures that stand for words or ideas are _____?
a) proportion
b) neutrals
c) pictographs
d) chop marks
9. ______ means that in a work of art/ design everything works together or look as if it belongs in the work of art/design
a) variety
b) unity
c) value
d) tint
10. images or words added to paper as it is made, which can be seen only when the paper is held up to a strong light is ______?
a) movement
b) template
c) texture
d) watermark