1. Someone who has responsibility for marketing decisions concerning a group of products is:
a) A marketing manager
b) A brand manager.
c) A sales manager.
d) A product manager.
2. The paradigm that leads to more complex products at ever-increasing prices is ______________.
a) Product orientation
b) Production orientation
c) Marketing orientation
d) Sales orientation
3. Which of the following best describes the decision making required in dealing with customer
enquiries?
a) Unstructured, strategic
b) Unstructured, operational
c) Structured, strategic
d) Structured, operational
4. Two systems are described as_________________ if a change in the outputs of one causes a
substantial change in the state of the other.
a) Highly decoupled
b) Highly coupled
c) Black boxes
d) Sub-systems
5. Chang and Chang observe that the competition is increasing the size of its warehouses. They have
decided to do the same. They are following a _______________________ strategy.
a) Theory of Constraints
b) Follow the leader
c) Expansionist
d) Wait-and-see
6. . A facility with a design capacity of 1,000 units, an actual average of 800 units, and effective capacity
of 850 units has a utilization of ______________ .
a) 85%
b) 80%
c) 125%
d) 94%
7. Yield management is not especially useful where:
a) The service/product can be stored
b) Capacity is relatively fixed
c) The service cannot be sold in advance
d) The market can be fairly clearly segmented
8. Which of the following is true?
a) Value is always lower than price.
b) Value is what consumers are prepared to pay.
c) Cost is always lower than price.
d) Price is always lower than value.
9. A specific satisfier for a need is called a______________.
a) Product
b) Demand
c) Want
d) Market
10. Structured decisions are also called_________________ decisions
a) Strategic
b) Programmable
c) Read-intensive
d) Non-programmable