1. EST stands for ______________.
a) Earliest Start Time.
b) Event Start Time.
c) Effective Start Time.
d) Essential Start Time.
2. ______________ may be defined as the excess of present value of project cash inflows over that of
out flows.
a) Net present value technique.
b) Average rate of return.
c) Benefit-Cost ratio.
d) Internal rate of return
3. ______________ implies the availability or otherwise of plant and machinery and technical know
how to produce the product.
a) Economic viability.
b) Financial feasibility.
c) Technical feasibility.
d) Managerial competence
4. Which of the list below does not form Intellectual Property?
a) Trade marks.
b) Patents.
c) Tangible assets.
d) Copyright.
5. Idea of new product is tested in potential consumers to determine consumer acceptance at
______________ stage.
a) Concept.
b) Product development.
c) Test marketing.
d) Commercialization.
6. Strategic entrepreneurial marketing has been summarised as the 4Is, identification of target markets,
interactive marketing methods, informal intelligence gathering and - what is the fourth?
a) independence.
b) instructiveness.
c) innovation.
d) internet.
7. LOB stands for______________.
a) Line of Business.
b) Line of Balance.
c) Loss of Business.
d) Loss of Balance
8. Decisions which are non-repetitive and novel nature and required to solve unstructured problem is
called as ______________.
a) Programmed decisions.
b) Non - programmed decisions.
c) Routine decisions.
d) Strategic decisions.
9. When a firm enters into some business which is related with its present business in terms of
technology, marketing or both it is called as ______________.
a) conglomerate diversification.
b) horizontal integration.
c) vertical integration.
d) concentric integration.
10. EXIM bank is a ______________.
a) State-level institution.
b) Regional - level institution.
c) All India institution.
d) International institution